Local Ad World: Wednesday, October 25th, 20061:30pm to 5:30pm McGraw Hill Conference Center Auditorium, 1221 Ave of Americas, New York, NY 10020, between 48th and 49th Street.
Pricing: - Attendance is $275 per person - Available Sponsorships: Platinum sponsorship is $4,500.00 includes 10 tickets to attend the conference Gold Sponsorship is $2,500.00 includes 4 tickets to attend the conference Silver Sponsorship is $500.00 includes 1 ticket to attend the conference
The Agenda
1:00pm - 1:30pm - Registration and Coffee 1:30pm - 1:50pm - Welcome and Keynote Speaker (Nick Grouf) 1:50pm - 2:50pm - Branding is Local Panel 2:50pm - 3:00pm - Break 3:00pm - 3:20pm - Keynote Speaker (Seth Haberman) 3:20pm - 4:20pm - Web 2.0 – Local Search Panel 4:20pm - 5:20pm - Localized Advertising across all Media 5:30pm - Cocktails
All panels include a 15-minute audience Q&A.
Panel Overviews
Branding is Local
Consumers interact with brands locally every hour of every day – on television, on the radio, in the newspaper, while driving and in stores, and more. With expanded creativity around media from agencies, brands and media owners, these media touchpoints are expanding rapidly – brands are now present on televisions at gas station pumps and in pharmacies, and on grocery store conveyor belts! How do large organizations managing a brand across different regions, markets and locations do so while ensuring flexibility across their local markets? What are the best practices and business processes for doing this effectively? Our panel discussion includes views from a powerhouse brand (Bank of America), agencies and technology innovators.
Web 2.0 – Local Search
Internet advertising has seen phenomenal growth, and brands are now spending between 4% and 6% of their total budget online. Yet localized online advertising has not even broken the 1% barrier, even though local search is by far the fastest growing online category. How are brands effectively using local search to make the “door swing and the cash register ring?” What are the most effective methods for putting a brand’s “where to buy” message directly in front of the consumer, when the consumer is ready to buy? What are the prime motivations and behaviors of consumers when they are searching “where to buy” information online? Our panel discussion will include a healthy debate with local market heavyweights from Google and iCrossing along with the Founder of YellowPages.com.
Localized Advertising Across All Media
Executing a brands’ message at the local level, with the influence of retailers, dealers, stores, local market conditions and local media is the most challenging part of the branding experience. More and more, local marketers affiliated with brands are seeking more flexibility while at the same time also demanding more brand-level marketing support. How are brand marketers rising to the challenges presented by their stores/dealers/agents/franchisees at the local level? What sort of technology is available to help the local tier action the brand locally? What are the spending levels of the local level and how can marketers and agencies better direct that spending? What industries have been quick to respond to this trend? Our panel discussion includes the emerging technology companies leading this transformation in a quickly evolving marketplace.
Save 20% with the Early Bird Special! Register before October 10th, 2006 to get the 20% savings - Register Now - click here!
Toll-free: 1-800-273-2832
"...global guidelines...local efforts...within those guidelines the company encouraged as much localization and innovation as possible." Global Guidelines and Local Innovation. by Constantine von Hoffman CMO Magazine
Local Ad World Wednesday, October 25th, 2006 McGraw Hill Conference Center Auditorium 1221 Ave of Americas, New York, NY 10020 between 48th and 49th Street 1:00pm to 5:30pm.
For more information, please: email Info@LocalAdWorld.com or call toll free 1-800-273-2832
Save 20% with the Early Bird Special! Register before October 10th, 2006 to get the 20% savings - Register Now - click here!
Toll-free: 1-800-273-2832
"...global guidelines...local efforts...within those guidelines the company encouraged as much localization and innovation as possible." Global Guidelines and Local Innovation. by Constantine von Hoffman CMO Magazine
Local Ad World Wednesday, October 25th, 2006 McGraw Hill Conference Center Auditorium 1221 Ave of Americas, New York, NY 10020 between 48th and 49th Street 1:00pm to 5:30pm.
